Mobile Advertising Arms Race: Rich Media Outgunning Banner Ads
Recent reports indicate a global shift away from static banner ads towards rich media mobile advertising. Though initially slow to catch on with mobile marketers due to a reputation for taking too long...
View ArticleHow To Increase Mobile Advertising Click-Through Rate
For the past five years, every other media channel has consistently lost more and more of its viewership to mobile. As a result, the mobile advertising industry is seeing something of a renaissance,...
View ArticleChiquita Teams Up With Little League—Driving Brand Value With Mobile Engagement
Produce giant Chiquita, named the “Official Fresh Snack of Little League Baseball,” has just released an updated version of their extremely successful mobile app, winner of the 2012 IBM Leader Award...
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